If a car wash is a quick shower, then an auto detailing service is like a day at the spa. Auto recon businesses give vehicles the professional, hands-on treatment that restore them to like-new condition. And it’s for this reason that some auto recon businesses refer to themselves as “car spas”.
For car owners hoping to give their vehicle the VIP treatment, a day at the car spa could be just what they’re looking for. For auto recon businesses, using the term “car spa” can be a great way of giving prospective customers a clear indication of the type of service they can expect.
That’s because the car spa moniker is indicative of the all-round vehicle services available. In addition to detailing, car spas also offer a number of other auto repair options. Some are even able to perform state inspections and emissions checks.
Read on below for a breakdown of some of the service offerings that the ultimate car spa day might include.
Car detailing can include interior and exterior cleaning of a vehicle to like-new condition. Sometimes a detail will include light cosmetic touch-ups, but the process normally does not include paintwork or body repair. Click here to learn the car detailing services every detailer should know.
Paintless Dent Repair (PDR)
A trained technician performs paintless dent repair (PDR) to quickly remove any dents or scratches on the vehicle. Unlike some body shop repairs, PDR does not just hide the damage, it actually fixes it. Whether the vehicle has been dented by hail or dinged by another car, PDR repairs the paintwork to its original condition. Some auto spas can offer the same service for motorcycles as well.
It might be called a bumper, but that doesn’t mean it should have unsightly bumps, dents, or scratches. As an alternative to replacing the entire plastic bumper, some auto spas offer bumper repair. Although this type of repair work must be carried out by a specially-trained professional, it’s a faster and cheaper option than a replacement.
Auto Glass Repair
Damage to windshields and mirrors is one of the most common problems for car owners. It not only looks bad, it can also quickly become a far bigger (and more expensive) hazard. A car spa can easily repair auto glass damage, so that their customers can avoid having to replace their windshield.
The wheels are given the car spa treatment, too! The rims are cleaned to remove dirt, oxidation, rust, and corrosion. A protective coating is then applied so they look sparkling and new. And wheels that have more severe damage, like scratches and cracks, can be repaired and remanufactured, as required.
A vehicle that looks like new should smell great too. Even after a full car detailing service, bad smells can linger and an air freshener only masks it. At the car spa, the interior can be treated with a chemical-free cleaning option that removes odors, so that it smells fresh and clean.
Auto Parts Replacement
Some damage simply cannot be repaired and a full replacement is required. In these cases, some auto spas have skilled technicians who can install replacement parts, so the car looks and drives as good as it feels!
Finally, the car spa treatment is given to the headlights, which are cleaned and refinished to brighten and renew.
The Bottom Line
There are many factors that come into play when opening a car spa business, but the selection of service offerings and how those will be promoted should be considered from the get-go. For entrepreneurs who are unsure of whether to call their business a car spa, it comes down to the services on offer and the brand vision. Effective branding can differentiate you from your competitors and ensure that your business resonates with your customers and potential customers.