If you’re looking for advice on which auto service(s) you should offer, you’ll fall into one of two buckets. Either your business is up and running and you want to add additional services, or you’re starting from scratch.
Regardless, you don’t have much to worry about. There is no right or wrong service, only one that works best for yourself, your business, and your technicians. With four easy steps, you’ll be on your way to choosing and delivering the best service for your business.
1: Do What You Love and Do it Well
There is no right or wrong service to offer. It all depends on the individual needs and skills of your business. The best service to perform is one that you enjoy and that you’re good at.
Only you know what you love doing, so you likely already have a particular service in mind. If not, take some time to research and see where your knowledge and skills can be best applied.
The more interested you are in your work, the easier it will be to find creative, successful approaches to business.
2: Identify Your Company’s Unique Selling Point
In recent years, there has been an increase in disposable income and an increase in the number of vehicles on the road. There’s also been an increase in the average age of vehicles. This means that not only are there more cars on the road each day, but car owners are keeping their cars much longer.
Not only is auto reconditioning in high demand, but the industry as whole has a low barrier to entry. Though this is good news, it comes with one drawback. The high demand paired with a low barrier to entry makes for a very competitive market.
In order to outshine your competition, it’s important to set yourself apart. What makes you different? Why should your customers choose you over anyone else? Choosing to perform a service you’re passionate about will make it easier to get creative with your unique selling proposition. Keep your company’s key difference in mind while you build your business plan.
3: Create a Business Plan
Regardless of which auto recon services you choose to provide, each will have similar steps on getting started.
Get Trained. You may decide to perform a given service because you already have the skills for it. If not, you’ll need to teach yourself or complete a certification class.
Perform a Market Analysis. Before you begin any service, you need to have a full understanding of the market. This includes supply and demand, potential customers, and your competition. Services like wheel and rim repair, PDR, and glass repair are more common after accidents. Mobile detailing, window tint, and PPF and vinyl, however, depend more on your customers’ disposable income. Performing a SWOT analysis (strengths, weakness, opportunities, threats) will help determine where you stand in the market.
Create a Business Plan. Now that you have a better understanding of the market you’re entering, you can build out your business plan. This helps you secure funding while diminishing the risk of roadblocks. Some things you will consider when building your business plan include:
● Mission statement— the main focus of your business.
● Objective statement— the goals and vision you want to achieve.
● Business strategy— a breakdown of how you will reach your goals.
● Pricing plan– how you will package your service(s).
● Unique Selling Proposition (USP)– what sets you apart from your competition.
● Target markets— who is your audience, what are their pain-points, and how can you solve them.
● Marketing plan— including channels with which to promote your business.
● Financial plan— start-up costs, revenue goals, and a plan for future growth.
For an in depth guide on creating an auto reconditioning business plan, you can reference this article.
Recruit Staff. Though you can run a solo business, hiring additional technicians will help you service more cars and earn more. Not sure how to write a job description for an auto reconditioning role? Visit our website to learn more.
4: Use Technology to Your Advantage
Step four will help you increase sales, boost efficiency, and look more professional. That’s where Mobile Tech RX comes in. We’ve created industry specific solutions to make everything easier – from scheduling appointments to creating estimates to tracking sales.
Some of the industry specific features Mobile Tech RX offers include:
- Paintless Dent Repair
- Price-A-Dent
- X-ray photos of panels
- Comparative Pricing
- Wheel & Rim Repair
- Wheel reconditioning specific packages
- Order OEM parts within the app
- Glass Repair
- Interactive vehicle diagrams
- Document damage with quadrant breakdowns
- Access paint codes in seconds
- Window Tint
- Flat pricing and panel pricing packages
- Tint percentage slider
Regardless of which service you choose to work in, Mobile Tech RX offers benefits across the board. With our app you can add subcontractors seamlessly, include R&I (removal and installation) costs in estimates, and photograph previous damage.
The app takes you from A all the way to Z. You can schedule appointments, create estimates, close out invoices, and track metrics all in one place. Mobile Tech RX will help you earn more money in any auto reconditioning service.
Deciding on the right service to perform depends on your interests and what you can offer to your customers. By following your passion, identifying a unique selling point, and using service-specific technology, you’ll be well ahead of the competition. Start using the leading auto reconditioning app today and see how it transforms your business.