Anson Roberts started as a PDR tech and is now the founder and CEO of Front Range Automotive Solutions and Dent Removal in Denver, CO. They’re unique in a few ways. The biggest is that they offer a vertically integrated suite of services that covers everything from PDR, detailing, film, and paint and body under three locations. If you’ve got a problem with your vehicle, they can solve it. The other way they’re unique is how they’ve embraced technology in every aspect of the business. Not only does Front Range excel in modern digital marketing and using software to manage their shops, but they’ve led the way over the years in how to use customer-facing technology to increase revenue, close more deals, and create a retail brand that customers enjoy working with.
Anson views new technologies as a way to get ahead of the competition. “We were one of the first people in our market at least, to focus on review base and SEO. Part of that process as well was moving from paper invoices to the digital component.” He recognized that anything a business can do to differentiate even slightly in a competitive market is worth exploring. Before finding Mobile Tech RX, they started with a software that was convoluted and difficult to set up.
“Adding in a streamlined and clean process for being able to provide estimates that aren’t us pulling numbers out of our rear end as well as the process of supplying that estimate to a customer was a very necessary piece of the puzzle that otherwise would have stayed very antiquated compared to everything else.”
For Front Range, finding and adopting Mobile Tech RX was very timely as they started making moves in other areas of the business. They operate out of three retail structures and offer mobile services, too. “Mobile Tech RX allows for us to not only give a very clean and professional experience for customers that come through our front door, but there’s a seamlessness to our administrative side.” They can do a job at one of their shops, at a lot, and at partner shops and keep their data all in one place. One of the biggest benefits Anson finds in using our app is that he can train partners on how to use the tool and not have to hire employees to sell his products at different locations.
“There’s a car wash we work with. We’re in the process of getting their staff trained on Mobile Tech RX to allow them to bid and sell for us. I have a tool in their hand that gets them within 10% of what I would quote.”
Anson and Front Range love Mobile Tech RX because we’re growing and evolving as they do. “Having the Mobile Tech RX piece essentially partnered inside of solving our problems takes several pieces of the board that I would usually have to worry about.”