You might be the best car detailer in the world, but that alone doesn’t guarantee that your auto detailing business will be successful. A successful auto detailing business requires you to bring in customers who will pay you for your services so that your business will make money. You need to use marketing for your car detailing business.
Imagine you have a competitor down the street. He’s not half as good of a detailer as you are, but he sure knows how to attract customers. If you don’t know how to attract your own customers, your detailing skill doesn’t really matter, because your competitor is the one making money and you’re not – he’ll beat you every time.
Attracting potential customers to your business is one of the most important pieces of running a successful auto detailing business. This is where marketing comes in.
What is Marketing?
According to Hubspot, marketing is the process of getting people interested in your company’s product or service.
Let’s be clear on one thing though: marketing is not the same thing as advertising.
Advertising is a part of marketing, but it’s only one piece of many. Advertising is paying for ads in places like magazines, newspapers, radio, and even digitally on Google and Facebook. More often than not, advertising is the most expensive piece of marketing. In this article, we’ll talk about advertising, but we’ll also talk about other marketing ideas to help you attract more customers to your detailing business.
Create an Active Online Presence for Your Auto Detailing Business
Everyone is doing research online these days, and your potential customers are no exception. Before a customer will spend money on a product or service, they will do an internet search and make sure that the company looks trustworthy and professional. You need to be ready for these potential customers when they go to look for auto detailing services in their area. When you create a presence online, you are signaling to them that you are modern, engaging, and professional.
Here are three places you should be if you’re not already. If your auto detailing business is already in these digital spaces, you should focus on optimizing them and making them as professional-looking as possible:
Once you have these sites up and running, stay active. Communicate to your customers and potential customers by posting new updates and keeping pages up-to-date.
Use Email Marketing to Attract Your Current Detail Customers
The great thing about a car detailing business is that cars never stay clean. If someone shows up at your shop for the first time to get their car detailed, they will most likely need another detailing service again a few months down the road. Your goal should be to get those customers coming back to you every time they need a detail. You can do this through email or even text marketing.
You can set up a program to email your customer a reminder 3 months after their last detail to come get another detailing service. They will probably appreciate the reminder and since you are top of mind, they will be more likely to go back to your shop than to a shop that didn’t remind them.
Try Advertising Your Auto Detailing Business
I did just say that advertising isn’t all there is to marketing, but it’s still an important tactic to consider when you’re trying to attract new customers to your auto detailing business. Here are some channels you could consider advertising in:
- Print (Magazine, Newspaper, etc)
- Direct Mailing
- Digital (Google, Facebook, etc)
The Number 1 Rule of Marketing
The first and number 1 rule of marketing for your car detailing business is to measure. If you’re not careful, you can spend a lot of money on marketing, advertising especially. You want to make sure that you’re seeing results from what you’re spending. By results, I mean a tangible number like increased customer base or increased revenue for your auto detailing business. Watch how Matt Moore uses our Analytics tool to measure his marketing ROI below.
You are going to spend resources and time in your marketing efforts, and you need to be able to know what works and what doesn’t so you can be a smarter marketer and a better business person. If done in the right way, marketing will offer you the reward of more customers and more money, and it will far outweigh the cost of what you put into it.